AI Insights · Timothy · October 2024
Top 5 Educational Games on iOS in New Zealand: Q3 2024 Performance
Explore the performance trends of the top educational gaming apps on iOS in New Zealand during Q3 2024, with insights into downloads, revenue, and active user statistics.
The third quarter of 2024 offered intriguing insights into the performance of leading educational gaming apps in New Zealand on the iOS platform. According to data from Sensor Tower, these apps displayed diverse trends in terms of downloads, revenue, and active user rates.
Minecraft Education by Mojang saw a gradual decline in weekly downloads, starting from around 831 in early July and settling at approximately 560 by the end of September. Active users followed a similar pattern, starting at 1.5K and closing the quarter near 1.2K. Revenue remained negligible until a modest uptick in the final weeks, reaching $21.
Lingokids - Play and Learn from Monkimun Inc experienced fluctuating weekly revenue, peaking at $2.9K in early September before dropping to $2K by the quarter's end. Downloads showed a declining trend, with numbers dipping from 651 in July to 493 by late September. Active user numbers also decreased over the quarter, moving from 1.6K to 1.4K.
Reading Eggs - Learn to Read, published by Blake eLearning, maintained a strong revenue performance with weekly figures consistently above $4K, peaking at $6.5K in early September. Downloads, however, dwindled from 355 in early July to 246 by the end of September. Active users saw a slight decrease, moving from 2.6K to 2.2K over the quarter.
ABCmouse: Reading & Math Games by Age of Learning, Inc. exhibited steady weekly revenue, ranging from $191 to $421, with a notable peak in mid-August. However, downloads experienced a sharp decline from 251 in the first week of July to just 18 by the end of September. Active users fluctuated but remained around 1.3K throughout the quarter.
Lastly, Khan Academy Kids maintained a consistent download rate, with minor fluctuations around 200 per week. Active users hovered close to 1K, with a slight increase towards the end of September, reaching 1.1K. The app did not generate revenue during this period.
These diverse trends highlight the varying engagement levels and monetization strategies of educational apps in New Zealand's iOS market for Q3 2024. For more detailed insights and data, visit Sensor Tower.
